Facts Tell, Stories Sell.
Vicki V. is a landscape designer in the Napa Valley. After crafting a direct mail piece that told the story of how her particular point-of-view as a designer fit perfectly into the Napa lifestyle, her revenue increased 37% within 6-months of the first mailing.
Through the presentation of mini-case studies, Michelle P., an executive coach, was able to successfully re-brand her practice by showcasing stories of her client’s success.
Nearly 20 years ago a small, remote county in northern California needed to significantly increase tourism to offset the economic decline of timber harvesting. We designed a campaign that increased tourism revenue 150%...and they’re still using the copy I wrote for them.
Does narrative marketing work? For these, and many other clients, it not only works, but lasts.
There’s a revolution underway.
As a copywriter and consultant, I’ve used narrative marketing (strategic storytelling) for over 20 years. I’ve worked with large companies like AT&T and Johnson & Johnson, and many small businesses, entrepreneurs, professional service providers (like executive coaches), and nonprofits, crafting stories that can be used in a number of strategic ways.
You see, there is a quiet revolution going on. Visionary marketers are poised to change the way their brands –corporate and personal – are built. No matter how large or small your organization, if you’re not on-board with this shift, your organization will be left behind…customers, moved on.
People are more tech-savvy and sophisticated than at any other time in history. They’re also more disconnected and fractured than ever before, too. To ensure that your brand thrives, you must create a connection with your customer’s hearts by stirring their emotions in addition to appealing to reason.
This happens by telling powerful stories.
We help you tell powerful, persuasive stories.
As mentioned earlier, I’ve worked with large and small organizations. But, size doesn’t matter…what does is the quality of the story you tell. My role, whether as a copywriter or coach, is to fuse into your stories sound marketing principles that captivate, enroll and connect people to your brand.
This revolution isn’t about technology. It’s about connection. To assist you in crafting stories that sell, we provide these services:
Copywriting: I provide services for nearly every communications format, including web sites, sales letters, white papers, blogs, e-books and other long-copy projects.
Coaching: I have system, Practical Creativity, that's been forged out of my 25 years as a marketer, communicator and executive, that's designed to meet you where you're at, and help you to ramp-up your creative abilities and systems.
SEE: In a joint venture with executive coaching firm, SEE Strategies, we offer a unique online professional development, coaching and personal planning system that's guaranteed to help power-up your productivity in a Simple, Effective and Efficient manner. Currently SEE is being used effectively by both Fortune 100 companies and solo-professionals.
Creative Resources: I provide a number of tested resources that will help you communicate your story to prospects, customers, and even employees.
It all comes back to this: Facts Tell, Stories Sell.
A Free Gift
While you're here, I'd like to offer you a thank-you gift for subscribing to our free e-zine, Practical Creativity. With your subscription I'll send you the first installment of the Practical Creativity system, “Why Creativity Matters”. It’s a thought-provoking mini-guide to get you on your way to accelerating results. I'll also send you my special report, The 5 Secrets to Building a 6-Figure Practice Through Powerful & Persuasive Storytelling. Just click on the link on any page within this site.
So, make creativity an expectation...and watch your productivity, profits and fulfillment improve in ways you never thought possible.
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