About Jim
Jim Phelps is the Creative Director James Phelps Creative, a company he created five years ago that assists organizations build and solidify their brand, acquire more clients, and generate more sales. His primary creative focus is crafting stories that sell, infusing them with sound marketing and sales principles while leaving a lasting favorable impression in the minds and hearts of the reader or listener.
Jim has been a professional creative-type for over 25 years, with deep experience in marketing/communications, organizational development and operations management. One of the traits his clients like best is that he’s traveled in their shoes. He’s had to meet a payroll. He’s developed results-pulling marketing strategies. He’s trained office personnel, handled tough HR issues, and managed a budget. And, he’s done the tough, in-the-trenches, eyeball-to-eyeball selling that prepared him to write the kind of copy that generates double-digit response.
During his career he’s served as the Editorial Manager for Travelhost Magazine Corporate (the largest volume travel publication in the nation), Production Director for Cable Advertising Systems (a pioneer in the field of cable television advertising) where he produced over 250 commercials and a number of industrial videos; served as Executive Director for a chamber of commerce located in the Wine Country of California; Executive Director for an economic development corporation located in the heart of the Sierra Nevada; and as Development Director for a large social services nonprofit in the Sacramento area.
Through all of his experience his first love has always been assisting executives, business owners and high-level professionals craft effective stories that have been applied to sales letters, website copy, brochures, white papers, annual reports, video, presentations and any number of other important marketing communications.
He’s developed a specialty in ghostwriting material for high level executives and professionals, capturing their unique voice and message in communicating their important objectives.
His clients include highly regarded executive coaches Michelle Payne and Kay Cannon; the National Football League Retired Players Association; AT&T, Electronic Data Systems; Johnson & Johnson; and Bill Graham Presents. He has served clients from a number of industries in the private, public and independent sectors.
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